January 2011
10 posts
World’s First Invisible Pop Up Store....
Seems apt that the worlds first invisible pop up store should come from Airwalk – in literal terms, the pop up store functions through AR on your mobile device but without it, appears just to be thin air. Targeted sneakerheads were taken offline and invited to interact in a unique experience with only their mobile device.
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Devised by Y&R New York’s content division, Airwalk...
4food- You might call it eat and tweet. The...
If Facebook or Twitter combined with a food market like Whole Foods or Trader Joe’s, and the result was a fast food joint, that eatery would most likely look like 4food in Midtown. The primary fare in this restaurant are donut-shaped burgers, which can be made from beef, pork, egg, lamb, salmon, turkey or veggies. From that widely varied base of a menu, 4food hopes to create word...
