Hello From Off Center
iPad Suits - Because You'll Need Both Hands for the Ladies
I bet you’ve been wondering how to most stylishly deal with life’s big question: ‘But where do I put my iPad?’
June 2010
41 posts
IT'S MY TIME -COMMUNITY IS CHANGING, IS EVOLVING
WHERE I FOUND IT
Man, this is so right on so many levels. Bravo!
FROM BENNETON:
It’s My Time is now eternal. It was so nice meeting 65,697 new friends, that we’ve decided to make It’s My Time timeless. Permanent. It was more than nice meeting you, really, it was totally inspiring. So this is just the beginning.
We want you to know that from now on, we’re going to be thinking global and acting local.
We’ve changed the IMT website so you can see people country by country.
We’re going to have local casting events leading to more global campaigns.
It’s not too late to get involved. Yes, we discovered 20 great models for our next campaign, but we also discovered hundreds of talents-brilliant people we’d like to be involved with.
So the game is not over. If you want to stay part of it, stay tuned.
Let’s keep it going!
Weeee- go down the slide instead
Viral Ad of the Day: For their latest stair-based “fun” viral (previously), VW installed a Fast Lane (i.e. a slide) next to the long staircase leading down to Berlin’s Alexanderplatz U-Bahn station. Copy: “Which way would you go?”
“You cannot create an experience. You must under go it.”
— Albert Camus
Why Your Grandpa Is on Facebook
“Old people” on Facebook: They couldn’t beat it, so they joined it.
This is the story of my mom…. When I told her most of my vacation photos were there… she started getting curious…
Heineken Lets Beer Drinkers Customize Their Bottles
Heineken has begun an online campaign that allows you to ditch the green bottle and design your own, for a custom drinking experience. Where does this apply, I am thinking bachelor party… Get creative…
In any case, the site lets you choose a template, which you can adorn with your own image and message about… Kudos to my peeps at AKQA
VIA FASTCOMPANY
Heineken drinkers on the Emerald Isle have the chance to buy the most expensive bottles of Heineken ever produced—probably. For a thimbleful under $38 you get a six-pack of bottles that you can customize yourself. The digital marketing campaign is the brainchild of theAKQA agency, and it allows drinkers to add text and image of their own onto 42 different bottle designs.
The Web site allows you to print a message on the front, as well as adding a picture and/or a few lines about what a responsible drinker you are and that you are over 21, honest. Pay up, and in two weeks, your customized beer arrives on your doorstep. Clink!
I don't usually endorse apps- but I heart Hipstamatic
Why it rocks? They got the interface right, a pleasure to use. They figured out ways to make money off additional features- you want to buy into. It is easy to share pics to social networking sites.
The professional photographer in me gives this puppy major props for making ugly camera pics look ” j’adorebucks”!
Tiffany app- If you liked it you should put a ring on it
Tiffany & Co. launches Engagement Ring Finder, an iphone app!
Flippin' the Bird: Twitter Hits 2 Billion Tweets per Month
On Monday, Techi’s Tim Duffy (actually, Tim, can I call you Tim? I’ve never actually asked) predicted Twitter’s eventual downfall, igniting a firestorm of feedback both for and against the social networking darling. Now, upon reading Tim’s post, I threw my head back and laughed defiantly.
Teen lives by Seventeen mag, chronicles experience on blog
Prime example of having a direct conversation with audience: This is turning the norm by default, if a company doesn’t provide this forum… the audience will make it on their own!
18-year old Jaime Keiles from Pennsylvania isn’t really the girly magazine type of girl, but she’s been spending the last month of her high school career living “according to the gospel of Seventeen Magazine.” The result is a funny, witty observance of the discrepancy between what’s being marketed as teen culture and what actually is — at least in her life. For example:
…today I woke up in the morning and got dressed for school. I took fashion advice from the page of “French Nautical” looks, and hair advice from Elisabeth, 17, in Maine, who suggested I wear a high bun because it was, “quick yet elegant and perfect for my low maintenance beauty routine.” Then I went to school. Then I came home. Then I had 10 hours of time to fill between arriving at my house and writing this post.
Play
MEMORY CLOUD- amazing!
Memory Cloud is based on smoke signals - one of the oldest forms of visual communication, for three nights the public will be invited to participate by sending text messages that will be grafted onto plumes of smoke
A little art a little hmmmmmm
Ghostgarden iPhone app
from Champagne Valentine
Ghostgarden is an iPhone app that invigorates garden settings with a fantasy and narrative utilizing GPS to activate cinematic chapters. Tapping into the untold stories and secrets of provocative garden settings, Ghostgarden for the iphone will involve the audience in a playful adventure as they seek to discover and become part of a new garden narrative. The iPhone will take on a new importance, reinvented as a storyteller, and will guide the audiences through a fantastical cinematic experience. Sublime visual chapters and spatial sounds will enthrall the viewer as they wander through the gardens locating each point of content with an animated map viewer. Currently bespoke ghostgarden content and experiences are being developed for unique international spaces, including gardens in Australia and China. Each garden space will inspire a new app, the first of which is set to be released in early 2010.
YouTube Wants Your CREATIVE Video
YouTube, the Guggenheim Foundation and Hewlett-Packard have joined forces to create a contest called YouTube Play seeking the world’s most creative new video. I say YOU consider putting in an entry.
5 Things Old Media Still Doesn't Get About The Web →
1. People Never Wanted to Pay for the News
2. Paywalls Break the Web and Annoy Your Customers
3. The Web Needs New Solutions, Not Digital Replicas of Print
4. People Pirate Because They Get a Better Experience
5. Filesharing and Piracy Do Not Always Represent Lost Sales
Tweeting Animals
Looks like people, brands, and celebrities aren’t the only Tweeters - animals are becoming some of the most popular voices on Twitter. I’m not only talking about the folks that have Twitter accounts for their pets (not that there’s anything wrong with that), but there are also devices now that attach to the animals and tweet FOR them - no human keyboarding necessary!
Top 20 Mashable Reader Responses to “What is Social Media?
Last week, we asked readers to define and submit answers to the elusive question, “What is Social Media?”To make it fair for readers submitting answers via Twitter, we limited the responses to 140 characters.
1. Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users. – Jonny Rose
2. Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace. - Rohan Aurora
3. Conversation: Tools or platforms that allow anyone/everyone to share information or engage in conversation. – Veena Mathew
4. Sharing: Social media = Sharing information through conversation. – Scot Chisholm
5. Relationships: Relationshipping on steroids. – Pat Graham-Block
6. Multi-dimensional: Social media is a multi-dimensional communication information system connecting people to people. -Peter Feuersenger
7. Inclusive: It’s a conversation in an instant with anyone, anywhere, anytime that gives control back to the individual & consumer in unpredented ways.” – Charles Ubaghs
FUN.....twitter let me count the ways
IS Parade is a nify Flash app for Twitter which shows creates a parade of your followers along with their latest tweets. It is an interesting app to kill some free time that you might have.
You can create a parade for a particular twitter account or for a keyword.
Viral Ad of the Day
The new way of marketing- shorts with product placement. Do I hear a Lady Gaga Telephone call coming in….
Jason Bateman and Will Arnett (and Rachael Harris and Aubrey Plaza) star in a the first of three “Dirty Shorts” from their new production company DumbDumb — a five-minute-long “branded content” ad for Orbit gum.
